This live Zoom workshop will cover important business research fundamentals to set you up for success this term. The session is designed to prepare students for research expectations in the MBA program and other masters programs at Schulich. More specifically, you’ll gain resources and strategies for: - Sourcing the best business journal and news articles for your research. - Conducting research of publicly-traded and privately-held companies, including competitor analysis, CSR activities, SWOT analyses, key financials and filings. - Researching industry trends domestically and globally. - Searching library databases to uncover market research reports and market segmentation data.