Conquer the 601: Library Research workshop

Conquer the 601: Library Research workshop

This live Zoom workshop focuses on advanced resources and strategies to help Schulich MBA students engage in savvy company, industry, and market research for their 601 strategy field study project. It covers the following topics:

- Using library databases and free resources to research small private companies in B2B and B2C industries.

- Using publicly-traded companies to build competitive intelligence when researching private companies.

- Non-profit organization research.

- Conducting advanced competitor analyses.

- Researching commercial sectors, such as industrial and consumer goods/services.

- Locating industry/sector reports and analyses, industry financials, statistics, data and more.

- Locating market research, including market segmentation data, consumer analysis, and demographics/psychographics.